Last month, the current three-minute video upload limit was rolled out universally.
In its mad rush to power, TikTok is once again expanding its maximum video upload length to five minutes for users who want to create even longer content.
Social media consultant Matt Navarra first shared the news in a tweet, where he published a screenshot of a TikTok bulletin announcing that users would now be able to upload longer videos.
“Upload videos up to 5 minutes long from your device. Make sure you’re using the latest version of TikTok before trying out the feature on your app or tiktok.com,” stated in the screenshot.
It took TikTok until July 2021 to begin rolling out a three-minute upload time. The feature was first tested in December 2020. As reported by 9to5Mac, users have been allowed to upload videos that last up to 10 minutes. This indicates that TikTok is testing limit sizes before settling on what works best.
The social network is known for hosting bite-sized, highly sharable videos that are designed to be consumed rapidly, so it’s no wonder it’s hard to predict how longer-form content will fare among audiences with increasingly shortened attention spans. The most popular videos on the platform right now are mostly videos where users injure themselves by falling off stacks of milk crates, a challenge that doesn’t require the rigor of a long-form video.
Just a week earlier, Navarra reported that TikTok is also planning to launch what it calls “TikTok Stories,” a process that allows users to upload content that automatically disappears after 24 hours. Although TikTok did confirme it is indeed working on a Stories feature, there is no set date for when it will be available to the general public.